The standard for pet-ready destinations

Where pet-friendly becomes trip-worthy.

Frankie helps destinations turn "pets welcome" into a reason to travel. One standard, one platform, tying local businesses, verified information, and personalized planning together across the whole journey.

Start your destination pilot See the platform →
Frankie hero pet portrait
Pet Travel Ready™
Gold Tier · concept
The problem

A trip is more than a hotel.

"Pet-friendly" can mean something different at every hotel, and the hotel is only the first stop. The patio, the trail, the ferry, the shop with opinions about paws on the floor, the vet you hope you never need. Today those answers sit scattered across reviews, unreliable AI-scraped assessments, and half-updated pages.

So a lot of people leave the pet at home, or skip the trip. The demand leaves with them.

Frankie connects the whole destination around the pet and their person, so traveling together becomes the easy choice.

The trip todayscattered
??????? HOTELRESTAURANTTRAILGROOMERFERRYCAFÉVETPARK
One known stop, a whole day of open questions.
The Frankie Readiness Standard

One standard for the whole trip.

Behind it sits a methodology that reads the whole trip, not just the hotel, and pays attention to the things a pet actually notices, like shade, water, and a patio that says yes. The destination gets one readiness score; every business in it gets its own. Nothing vague, and nothing you can't act on.

01
Assess
Review the whole trip across every domain, then turn it into a single, comparable score out of 100.
02
Pinpoint
Surface the gaps and opportunities worth acting on first, and close them with local partners.
03
Certify
As pilots validate the method, ready places earn the Pet Travel Ready seal and tier.
04
Activate
Take readiness to market and turn it into demand.
Explore the Readiness Standard
Readiness at a glanceillustrative
82
Tofino, BC
GOLD TIER
Lodging88
Dining79
Trails & parks91
Transport71
The opportunity

Turn pet travel into year-round demand.

Traveling with pets is one of the fastest-growing segments in travel, and every year pet parents still postpone trips or leave the pet behind. Frankie helps you win those trips instead, filling the quiet months and making local businesses part of the reason to come.

Demand across the yearTypicalWith Frankie
J F M A M J J A S O N D
Illustrative · pet travel lifts the quieter shoulder months.
The Frankie platform

Connect the whole pet travel journey.

Frankie ties the big picture to the small stuff that makes a day work. A current patio policy, an open trail, a ferry rule, a rainy-day backup: any one can turn "maybe someday" into "booked."

For destinations →
Visitor interest, traveler flow, partner participation, and seasonal opportunity in one place.
For businesses →
Keep details current and appear when an offer fits the trip.
For pet parents →
AI recommendations, verified at the source, and an itinerary shaped around the animal coming along.
Explore the platform
Product UI · destination view
CHECK-IN FLOW · PARTNER PINS
Conceptual (not final UI). Traveler-flow paths from check-ins, partner pins, readiness overlay.
Personalization

A trip built around their quirks.

Some pets live for a busy day out. Others want a quiet corner and a clear view for judging strangers. A Frankie Pet Profile knows their temperament, pace, and routines, and the AI planner turns it into a trip with a verified source behind every stop. Share the profile with the places you book, and a hotel can have the bougie whippet's room ready before you even arrive.

Local impact

The whole destination shares the trip.

Pet travelers spend right across the destination, from room nights in the quiet months to dining, retail, attractions, and the shops and services they find along the way. Frankie helps you grow that market on purpose, turning scattered pet-friendly demand into revenue the whole destination can share.

About Frankie

A very serious interest in better trips, pets included.

Frankie is a tourism technology company building the standard and platform for better pet travel, in Canada and beyond. We take destinations seriously and pets even more so, right down to the pet who has to inspect an entire hotel room before committing to the bed.

Meet Frankie
Start with a destination pilot

The pet's packed and ready. Be the place they choose.

Somewhere a pet parent is packing and a dog is already by the door. A Frankie pilot helps your team apply the Readiness Standard and bring partners and verified info into the platform, so that trip actually happens.

Start your destination pilot