The Frankie platform

Connect the whole pet travel journey.

Frankie connects the information and people behind a pet-ready destination. Leaders can shape the market, businesses can participate, and pet parents can plan around the animal actually coming along.

Explore Frankie for your destination
Inside Readiness standard Analytics & dashboards AI recommendations Partner network Traveler engagement app
How Frankie works

The connective tissue behind pet travel.

Frankie sits in the middle. Pet parents, pets, businesses, and destinations each feed it what they know, and it turns that into trips people take, information they can trust, and a market that grows on purpose.

Yes, the dog counts as an input. She has strong notes.

INPUTS VALUE CREATED Pet parents Pets Businesses Destinations AI CORE Platform Personalized trips Verified information Demand intelligence
The engine inside: the Pet Travel Readiness Index™ · standards, scores, benchmarking
Destination intelligence

See the market taking shape.

One connected view of local supply, partner participation, pet parent interest, seasonal opportunity, and readiness gaps. As travelers check in along the way, Frankie maps how they actually move through the destination, so its AI can surface where demand is emerging and where investment pays off.

Product UI · intelligence viewIllustrative
Visitor demand
Avg. spend / trip
Length of stay
Satisfaction
Where they went
Conceptual (not final UI). No invented metrics.
The Frankie Partner Network

Turn local places into a connected experience.

Every participating business adds useful detail to the trip. Partners keep policies, services, and amenities current in one destination network, and Frankie gets it to the right pet parent at the right moment. Destinations can run local campaigns through the same network, putting a timely offer in front of the pet parents most likely to say yes.

9:41
Harbourfront Bistro
Partner · updated today
Shaded patioWater bowlsCarrier-friendly
Local offer
"Rainy-day treat: 15% off for Dante this week."
Save to trip
Today's plan · DanteIllustrative
9:30
Harbourfront Bistro
Shaded patio · water bowls
Source
12:00
Seawall Trail
Off-leash hours · shade & water
Source
3:00
Hotel Marion
Ground-floor room · pet bed on request
Source
Every stop cites verified data or the business's own policy.
Pet profiles and AI planning

AI that actually knows the pet.

One dog's dream trip is another's polite refusal to leave the car. Frankie's AI reads each profile, temperament, mobility, routines, sensitivities, and builds a trip to match. Share the profile ahead and businesses get it too, so a hotel can see who's arriving and get suggestions for making them comfortable. Every recommendation points back to the source, so partners keep control of their facts.

The Frankie Readiness Standard

A shared standard behind the whole journey.

A shared way for destinations and businesses to strengthen the whole experience, with a proprietary method behind it. As it's validated, Pet Travel Ready by Frankie helps pet parents spot destinations backed by real criteria. See the Readiness Standard →

Start with a destination pilot

Build the market and keep it connected.

A destination pilot applies the standard, prepares verified local data, engages partners, and tests personalized planning, giving the platform a live market to learn from.

Start your destination pilot