Frankie helps destinations turn "pets welcome" into a reason to travel. One standard, one platform, tying local businesses, verified information, and personalized planning together across the whole journey.
"Pet-friendly" can mean something different at every hotel, and the hotel is only the first stop. The patio, the trail, the ferry, the shop with opinions about paws on the floor, the vet you hope you never need. Today those answers sit scattered across reviews, unreliable AI-scraped assessments, and half-updated pages.
So a lot of people leave the pet at home, or skip the trip. The demand leaves with them.
Frankie connects the whole destination around the pet and their person, so traveling together becomes the easy choice.
Behind it sits a methodology that reads the whole trip, not just the hotel, and pays attention to the things a pet actually notices, like shade, water, and a patio that says yes. The destination gets one readiness score; every business in it gets its own. Nothing vague, and nothing you can't act on.
Traveling with pets is one of the fastest-growing segments in travel, and every year pet parents still postpone trips or leave the pet behind. Frankie helps you win those trips instead, filling the quiet months and making local businesses part of the reason to come.
Frankie ties the big picture to the small stuff that makes a day work. A current patio policy, an open trail, a ferry rule, a rainy-day backup: any one can turn "maybe someday" into "booked."
Some pets live for a busy day out. Others want a quiet corner and a clear view for judging strangers. A Frankie Pet Profile knows their temperament, pace, and routines, and the AI planner turns it into a trip with a verified source behind every stop. Share the profile with the places you book, and a hotel can have the bougie whippet's room ready before you even arrive.
Pet travelers spend right across the destination, from room nights in the quiet months to dining, retail, attractions, and the shops and services they find along the way. Frankie helps you grow that market on purpose, turning scattered pet-friendly demand into revenue the whole destination can share.
Frankie is a tourism technology company building the standard and platform for better pet travel, in Canada and beyond. We take destinations seriously and pets even more so, right down to the pet who has to inspect an entire hotel room before committing to the bed.
Meet FrankieSomewhere a pet parent is packing and a dog is already by the door. A Frankie pilot helps your team apply the Readiness Standard and bring partners and verified info into the platform, so that trip actually happens.
Start your destination pilot